I look forward to January – the opportunity to start afresh, clear the desk and create some new designs is enticing, and this year, I’m finding geometry, strong shapes and most of all circles of particular interest.
Surely the circle must be the worlds most perfect shape? It’s inclusive, timeless and whole, with an infinite perimeter which also suggests movement – it may simply roll away. I looked around my house and discovered I have inadvertantly been collecting circles for a long time – and I still can’t walk past my Yves Klein poster, Blue Disk bought from the wonderful (and sadly no longer) Habitat store in Edinburgh’s West end, without pausing at the possibilities it extends to anyone who cares to look.
But its obvious isn’t it. We are all drawn towards the circle because it’s one of the first things we see in the sky each day or night. We are imprinted to love the circle, just as we are with blue, the world’s favourite and most abundant colour. So, I’m thinking, surely the best logo would be a blue circle?! But then I don’t suppose we could all have that…
Ok, enough about me and my love of blue circles. Do you have a favourite shape and why?