The Fruitmarket Gallery #DesignMarket 9th -11th June 2017

Delighted to be back for the third year running at the Fruitmarket Gallery Design Market which previews tomorrow, Friday 9th June at 5pm. New work, promotions (and of course a few beverages) will be served at the opening so please join us if you can!

…and remember, the fabulous Milk Cafe will be open with its delicious seasonal lunches and cakes over the weekend.

DM2017_FTP.pdf

DM2017_FTP.pdf

Local Heroes Design Boutique at G&V Hotel – and a Competition!

An exciting commission came in this month when Dr.Stacey Hunter, curator and director of Local Heroes Design invited me to take part in her Love Design project. The theme was ‘modern elegance’ with a colour palette inspired by 1930’s Miami.

I was to design a collection of linen union ties and bowties,  (I was inspired by two iconic Miami buildings – more on that below). Jeweller Euan McWhirter designed a stack of bracelets made from interwoven gemstones and crystalline Swarovski shapes, Karen Mabon a silk pocket square which gentlemen can fold into a jacket pocket while ladies can wear around the neck as a gavroche in the Parisian style. Emma McDowall created a pastel concrete coin dish and vase to reflect the designer’s interest in colour and material play and Moira Warren of Patience Jewellery created diamond and lemon quartz drop earrings designed to convert from stud to elegant drop.

Local Heroes Competition

Local Heroes Design Love Design Project designers

Left to right: Moira Warren, Niki Fulton, Karen Mabon, Euan McWhirter, Emma McDowall. Photo by Ross Fraser McLean.

The showcase is on display until the end of February at the five star G&V Hotel on Edinburgh’s Royal Mile, and by the way, the hotel has a stunning interior which has just been designed by Graven Images design studio…and also has rather a good cocktail bar, The Epicurian. 

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Love Design showcase G&V Hotel

miami-collection-collage

Ties & bowties for Love Design, Local Heroes Design

The Freedom bowtie (top right) is a print inspired by the iconic Freedom Tower in Miami, which was completed in 1925. I enjoyed thinking about this buildings purpose over time – originally as a printing facility then as a centre for helping Cuban refugees and now as a museum and cultural education centre. The tower is tall and linear and its sandy yellow facade is broken up by many windows. The blue in the design is to represent the blue waters of the adjacent Biscayne sea.

Lovewell Tie

Lovewell Tie

The Lovewell print has been inspired by the iconic Miami Post Office designed by architect Howard Lovewell Cheney  completed in 1937. The pale pink rotunda with prominent cupola of the post office offset by the green lawns is what initiated the circular design and pale colour palette. The tie has a wedding vibe to it…another reason I called it the Lovewell.

Anyway, more importantly, the details for the competition!

 

Local Heroes Competition

Pop into G&V Royal Mile Hotel at 1 George IV Bridge to win one of 5 Scottish design objects. To enter, tag your Instagram photo with #GandVlovedesign and follow @gandvhotel or @epicurean_bar before the end of February.

G&V Royal Mile Hotel Edinburgh will pick five lucky winners who will each receive one of the prizes listed below.

PRIZES

Miami Signal Tie by Niki Fulton

Silk Pocket Square by Karen Mabon

Concrete Vase by Emma McDowall

Concrete Coin Dish by Emma McDowall

Rope Bracelet by Euan McWhirter

 

TERMS AND CONDITIONS

  • Entrants can apply if already following @gandvhotel or @epicurean_bar on Instagram
  • Entrants can enter competition multiple times
  • To enter competition users have to follow @gandvhotel or @epicurean_bar on Instagram (or already be following), tag their photo with @gandvhotel or @epicurean_bar and use hashtag #GandVlovedesign
  • Winners will be notified through Instagram
  • G&V Royal Mile Hotel Edinburgh retain the right to amend or change the competition at any time
  • Winner will recieve one of 5 stated prizes (Subject to availability and change at G&V’s discretion).
  • Winners are required to provide a valid address for delivery of prize
  • Winners to be chosen by G&V Royal Mile Hotel Edinburgh Social Media Department
  • Competition to run between 10 and 28 February 2017
  • By entering the G&V Royal Mile Hotel Edinburgh photo competition you give us permission to distribute your image across any other G&V Marketing channel
  • Winners will be notified within 2 weeks of winning

The Route I Took

Someone asked me a question this week which I couldn’t answer. Well, I could but it would have taken too long. It was a good question and the answer might be useful to some.

So I was telling her about a travel grant I was awarded last month by Cultural Enterprise Office  (CEO) to visit three Paris Trade Shows. It was a modest grant, just enough for a budget air fair, metro ticket and the entry cost for the shows. The question she asked was, ‘how did you get this grant?’

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Premiere Classe and Who’s Next Trade Shows

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Tranoi Trade Show, Paris.

Warning…it’s a long answer… it’s taken 51 years i.e my lifetime (!) My career has grown organically because I’ve squished it, dropped it and reformed it to wrap around my own circumstances. So this post outlines my long way round route to the grant. I hope it doesn’t read like a cv, that’s not the intention, but it may be helpful to see the steps I took as I know a lot of people are either having or wanting to have a refreshing late career.

I’ve always been (and have written previous posts about this) of the belief that the very early years are extremely influential in later life. I think the toys we constantly handled as toddlers, the prints our parents wore, the textures of wall coverings, blankets and textiles that surrounded us all seep into our souls. I’m also certain the obsession British childrens TV had in the late ’60’s early ’70’s on visiting the insides of factories (remember the milk bottling one….) laid the foundations of my utter fascination with manufacturing…and to my absolute joy took me to a paint factory, Tikkurila in Helsinki with my job decades later.

1960s

Mum in a bold print and our house mid 1960’s

Mum had been working in The Denmark Room, a place in central Edinburgh which served smørrebrøds, Carlsberg and sold Danish homewares while Dad although a genetic scientist, enjoyed making things and the copper light (top right) is something I still love decades later. Their friends mainly consisted of Edinburgh College of Art graduates so the house always had pictures hanging. Looking at the photos now I can say firstly that Mum still has, and uses virtually everything in them and secondly, I know the things so intimately I could describe them in great detail with my eyes shut. I would like to say my current designs have been influenced by this environment and believe that is Part One of the long journey towards the travel grant.

Part Two, fast track to university. I studied geography. Whats that got to do with design you may ask? Quite a lot in an odd way. Geography is observation, people, process and  pattern and that’s exactly what I’m doing now, making patterns from observations.

Part Three – jobs. For many years I worked for Inhouse, a company with inspiring showrooms in Edinburgh and Glasgow displaying contemporary furniture, lighting and accessories – this was the 1980’s before modern design became mainstream and I was trained under the watchful eye of the late architect Bill Potter and his wife Sylvia. They taught me everything I know about contemporary designers and it’s where my obsession with Italian designer Achille Castiglioni’s started (and continues). I was also working for The Open Eye Gallery, which specialises in contemporary Scottish art so I was absorbing design and colour every day at work. Fast track several more years and I was working for a paint company designing colour palettes for their interior range…by this time, colour was the ‘thing’ that motivated me.

Part Four, I set up on my own. At this point, my story may become useful to you as its tells you who helped me on my way. However, I have written about this part in previous posts so I will be very brief.

In 2015, I launched my first mens ties after being encouraged to print textiles by Solii Brodie of BeFab Be Creative. Gordon Miller of Scot Street Style was very supportive and took the collection over to New York to officially launch in Brooklyn during Tartan Week – he did this for no financial gain to himself, he just believed in the product and was proud to show America contemporary Scottish design.

Then I was introduced to Creative Edinburgh ,‘a network of creatives in Edinburgh, committed to advancing the value and impact of creativity, both locally and internationally’. They helped me connect to others working in similar fields. They encouraged me to take part in The Fruitmarket Gallery Design Market which helped me reach out to a very receptive local audience and is also where I met  an executive from Scottish Enterprise who gave me lots of useful links. After that Craft Scotland invited me to take part in their 2016 Edinburgh Festival Summer Show, again, widening my reach. Scotland Re:Designed then invited me to design a new print celebrating the iconic Paisley Pattern and exhibit at their Paisley Make event. At Paisley Make I was told about Cultural Enterprise Office and I enrolled to receive free mentoring. They strongly suggested I improve my social media (arg, still working on that), build a better website – I’ve done that, it’s now branded Niki Fulton rather than my company name ‘unifiedspace’ and to prepare my range for export – which finally gets me to the point…this is why they gave me the travel grant. The reasoning is that if my brand does well, I shall eventually employ people and if I start to export, well that’s obviously good too. When they awarded the grant, they knew I had been invited by Charlotte Abrahams to exhibit in the Spotted area of Top Drawer, a London Trade Show in January 2017 (something Craft Scotland had encouraged me to do). So what I’m keen to explain is that in this time of austerity, it may seem a little feckless to be sent over to Paris on a grant. But, the award is very carefully thought through and CEO have calculated that it might be worthwhile not just for me but for others too if I can get the brand to take off.

I did warn you it’s a long answer, you may have even forgotten the question by now, (how did I qualify for a CEO grant)  but I felt it was maybe useful for others to see the huge list of people and organisations that have really helped me get to this point. As I said it has been a slow organic build and the more conventional way would be by doing a related degree, textiles for instance, and building your business up much quicker. However my design knowledge has been the 10,000 hour route rather than the Art College route so it has taken a lot longer. I hope I can prove CEO right and do well abroad, I will certain try my hardest. And on that positive note, there is an exciting project opening tomorrow, more on that next time and thank you, if you have, for reaching the end of this post!

 

Top Drawer, London SS17 ‘Spotted’ Section Stand SP55

If you are in London next week it would be fantastic to see you – I will be exhibiting at Top Drawer , Olympia from Sunday 15th – Tuesday 17th January in the Spotted section, stand SP55 – please drop by if you can! It is a trade only show and you can register here.

Top Drawer, London SS17

Highlights include BBC2’s Great Pottery Throw Down judge, Keith Brymer Jones who will be throwing pots to a live audience and keynote speakers include Leanne Manfredi from the V&A, Lucy Lines from John Lewis, Bethan Williams-James from Liberty, Sally Bendelow from notonthehighstreet.com and Rebecca Hossain from the Design Museum.

There is also an eco product trail, a GB product trail (which includes my stand, named Niki Fulton), trend tracking fashion shows and loads more too – so wear your trainers, you could notch up several miles!

Like many other exhibitors, I will be launching several new pieces, including the Eclipse print now available in blue plus a brand new collection of bow-ties , both linen and silk pocket squares plus scarves, both silk and wool.

Blue Eclipse Linen Tie by Niki Fulton

Blue Eclipse Linen Tie

Fennel Tangle Linen Bow-tie by Niki Fulton

Fennel Tangle Linen Bow- Tie

Pink Fennel Silk Pocket Square by Niki Fulton

Pink Fennel Silk Pocket Square

Eclipse Linen Pocket Square

Eclipse Linen Pocket Square

…and if you are thinking it’s odd to have graphic prints (Eclipse) and floral prints (Fennel Tangle) in one collection , I have to confess that there are also stripes, abstract and painterly prints (and many colours) …some days I feel very bold and graphic and others lighter and painterly, don’t ask me why, it’s just the way I work so the ‘collection’ is pretty varied but then who wants to wear the same kind of look day in day out 😉

New website – nikifulton.com

If you are still opening my occasional blog post, thank you very much indeed. I’ve found recently that as we all cram more and more information and images into our busy heads, most people crave shorter, snappier posts which is why I am more active on Instagram these days. However, sometimes it is still useful to have a space for slightly longer stories which is why I keep this blog going.

red & grey

It is still very simple colour combos that motivates me to design.

There have been lots of changes at my end which is why the blog has become a bit sparse of late. I’ve been receiving great business mentoring from the Cultural Enterprise Office and Creative Edinburgh and both bodies were keen for me to work under my own name Niki Fulton . So although my registered company remains as unifiedspace (as I still get involved in some interiors projects), my neckware apparel is now all branded under niki fulton and to celebrate the launch of the new website , I’m joining the big guys with a Black Friday cyber weekend with the code BlackFriday2016 for a 20% discount (apologies in delay in getting this post out :/ )

Black Friday on Nikifulton.com

BlackFriday2016 code will give you 20% discount on nikifulton.com until Monday 28th November.

I am also launching several new products and prints at Top Drawer at London’s Olympia in January. Each year, Charlotte Abrahams (author of the book, Hygge, which celebrates life’s simple pleasures) curates a section of the show called ‘Spotted’ and she has kindly invited me into this area – a great opportunity to meet many key retail buyers attending the show.

Top Drawer London

I will be in Spotted Section, Stand 55, please drop by!

The ties are now printed on 100% Irish linen – I’m very happy about the cloth – it has taken a lot of testing to find the perfect linen (so special is this cloth that the mill is actually weaving it specially for the ties). It must be the right surface for the reactive inks to print on to and it has to slide enough to tie a beautiful knot but still remain matt and characterful. It also has to remain in shape (linen can be quite stretchy) but that’s where the tie construction comes in. They are now made by one of Britain oldest tie makers and with a special and rather ingenious slip stitch, the ties will keep their shape. It has been a journey, but worth it, I hope you will agree.

Eclipse linen tie designed by Niki Fulton

‘Eclipse’ 100% Irish linen tie designed by Niki Fulton. Made in Great Britain.

Also joining the range are linen bowties – I’ve been asked so many times for bowties, so they are on the way very soon (possibly even just before Christmas) and silk pocket squares.

The prices reflect the way they are made – high quality fabric, specialist printing and construction and hand finished (oh, and the ties are all ‘self tipped’…but perhaps I’m getting a bit tie geeky now and I should just let you see them and hopefully they will speak for themselves). I hope you will view all the garments in the range as special considered purchases, something that you might keep and pass down the generations.

I’m also happy to report (*boastful alert* – apologies in advance) that the ties have been spotted being worn by guests on BBC television programmes (twice) and if you are into celeb spotting, all I can say is I have two high profile men out there, one wearing a Breton Signal and the other a Prufrock. In fact the Italian celeb said he had  ‘given up wearing ties but the Breton Signal tie has changed his mind’. Okay, enough of this inflated ego talk, I guess I just wanted to justify working in a very niche and probably shrinking sector of apparel.

Still lots to say – I will post again soon about some upcoming Christmas events.

Thanks for reading, let me know what you are up to.

Do you still wear ties and if so for what kind of occasion – every day or just limited to very special occasions such as weddings? It would be great to hear from you. 

 

Craft Scotland, Edinburgh Summer Show

You don’t need me to point out how many events are on just now in the Edinburgh Fringe and Edinburgh International Festival – but I will anyway – over 30,000 Fringe performances alone – it’s the biggest arts festival in the world.  And in Venue 205, Craft Scotland occupies the 2nd floor of White Stuff ,89 George Street, Edinburgh until Sunday 28th August 2016.

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Work by Clod & Pebble, Hilary Grant Knitwear, Warped Textiles, Clare Dawdry.

Thirty one Scottish makers – potters, textile designers, jewellers and furniture makers – were selected to be part of this years Summer Show, unifiedspace being one of them. So I took the opportunity of launching some brand new designs for scarves and ties, discussed in more detail in this interview.

Breton Signal

‘Breton Signal’ 100% Irish Linen Tie & Pocket Square.

I’ve added 100% Irish Linen ties to the range. I’m still producing the original Fife linen union ties (available from Urban Reivers Festival Shop on George Street) but I’ve been asked for slightly more formal ties and the finer texture of the Irish linen achieves a fairly polished look – don’t worry, the ties are not going all corporate in nature, the prints are anything but!

There are 100% silk scarves in the same print – just in case you want to go out ‘matching’?! I’ve also added some gender neutral skinny scarves/cravats, silk squares and gauzy wool and cashmere blends for the Autumn.

scarf Night Hatching 3

‘Night Hatching’ 100% Silk Scarf

Love You, designed by Niki Fulton

‘Love You’ Wool & Cashmere blend scarf

If you would like to hear a little more behind the scenes chat at unifiedspace HQ, Creative Edinburgh kindly arranged for filmmaker David P Scott to shoot this short vimeo.

You might hear in the film I mention a new bespoke service. More about that soon but essentially, it’s about commissioning your own print/pattern – one which reflects your story, your colours, your life – a modern portrait if you like, and one that can be worn.

Also, lots happening next week too so another post will follow very soon regarding the run up to the Paisley 2021 City of Culture bid.

Meanwhile, enjoy the final week of the Edinburgh Festival and Fringe and please pop into the Craft Scotland Edinburgh Summer Show if you can – there’s a special late night opening this Thursday 25th August and I believe even some goodie bags are to be had!

 

 

The Fruitmarket Gallery Design Market

If you are in Edinburgh this weekend it would be great to see you at The Fruitmarket Gallery Design Market which will be running from Friday 10th, (Preview 5-9pm) Saturday 11th, 10am-6pm & Sunday 12th, 10am-5pm. Around 40 independent makers and designers will be showing and selling their work.

silk scarf

‘Love You’ Silk Scarf

 

I’ve been experimenting with some new prints and will be assessing which designs to take forward to the Craft Scotland Summer Show during the  Edinburgh Fringe Festival so I will have several promotions on over the weekend to hopefully encourage feedback.

silk scarf

‘Eden’ Silk Scarf

Most designers bring out a cohesive ‘collection’ each season but because of the way I work, my prints are fairly discordant – you have been warned!

The way it works for me, perhaps you are the same (please let me know, I’m really interested) is that when I am least expecting it (usually when I am about to drop off to sleep), a fully formed image falls into my mind. The next day I go about recreating this image – an image that seemed to appear from nowhere. The ‘mysterious’ image however, can easily be traced back directly to an experience. So as we all have many experiences in life, the ‘pot’ to draw from is pretty extensive (hence the diverse prints). So that’s why, for me anyway, it’s imperative to get out as much as possible and explore because every time I do, my mind is busy in the background drawing from the experience and creating the next print.

So that’s the process or perhaps an explanation.

silk scarf

‘Breton Signal’ Silk Scarf. Photo by Abi Radford

 

The prints are unisex (can a pattern be gender specific anyway?!) so you will see prints on both silk scarves and on linen neck ties.

linen tie

‘Eden’ Linen Tie

I will also be bringing a new product – long wool and cashmere open weave scarves – only a few – so if you would like one, please be quick.

wool scarf

‘Fennel Tangle’ Wool & Cashmere Scarf. Photo by Abi Radford.

Another new product is the wool ‘Charger Pouch’. Ok, yes, I know, that’s a bit specific and they can be used for other purposes too – coins, lens caps, lipstick, jewellery bag – but I find them especially useful while travelling. Having a brightly coloured soft wool pouch to pack my phone charger in (I can’t be the only one who fuddles about in my bag searching for said charger, can I?) is of great comfort. They are designed for the minimalist at heart who craves a block of tactile colour and has a very guilty secret pleasure (sssh, I won’t spill the beans on you but they have a patterned lining – linen off cuts from the ties to be precise, we don’t like to waste at unifiedspace).

wool and linen pouches

Wool (and linen) Charger Pouches

So new prints, new products and many other designers all housed in the Fruitmarket Gallery which of course is also home to Milk Cafe . It would be great to see you this weekend! (10th – 12th June 2016)

If you have a sec, can you tell me what your favourite colour to wear is please?

 

 

 

Relaxing With a Felt Pen

A single pen has been the catalyst to a series of new designs. It all happened a few months ago while walking down Queens Street in Glasgow. pen drawing

I stopped at a shop window full of paper and carefully stacked pens and the smell of freshly sharpened pencils wafted towards me – irresistible.

Pencil Sharpens

I had stumbled across Cass Art , a shop similar in feel to an Apple store, but instead of selling tech, it’s full of art materials. I’m quite sure it could coax anyone into becoming artistically inclined.

At this point I must tell you I am a total sucker for felt pens. I adore coloured pencils too (so long as they are waxy  – Caran D’Ashe  being my favourite). I could literally spend hours choosing a unison pastel from a drawer (in that choosing a patisserie sort of way) but there is something about felt pens that strikes straight to my core. It’s a childhood thing. I’m sure it will be the same for many of you.

You probably know that felt pens were invented in the 1960’s by Yukio Horie. He worked for the Tokyo Stationary Company at the time but went on to set up his own company Pentel – as in a ‘pen can tell a story’. I feel so indebted to this man and his invention – can you imagine a childhood without felt pens? I would like to go to Tokyo one day and buy a Pentel right there in Pentel HQ.

I had a treasured pack of 5 – blue, green, red, yellow and black. My friend however had a long transparent floppy case with a white popper stud. It contained 24 heart stopping colours. She was good at sharing. Of course we had our favourite well used colours and when they ran dry, we would spit on their tips to squeeze a little more ‘juice’ from them. When that failed, we would pull them apart and squeeze the cuboid felty innards to coax some more fabulous colour out onto our drawings. Inevitably our afternoons ended with us sporting gaudy coloured lips and fingers. Knowing now what chemicals these early pens contained, it’s a miracle we are both still here. Oddly enough the only parental instruction I recall was not to get the pen on my friends white round dining table, felt pen lips apparently no big deal…

I could go on for pages about felt pens and childhood – the joy of putting them away and in which order to slot them on their plastic cradles, the design of the lids (which for no particular reason I suctioned onto the end of my tongue rather a lot) and the ones that came with artificial smells like apple and bubble gum, again, rather a worry with hindsight :/

Anyway, fast forward 2016.

I bought a Tombow  pen and armed with a lot of blank paper, I literally ‘let go’ of any plans and allowed the pen tell a story. That’s harder than you think by the way. I asked a friend to do the same and she said she felt shy and inhibited and the pen bumped and crashed in a stumbly line and stopped. I however found the exercise liberating (I was alone, that helps) and couldn’t stop making lines. It fascinated me watching what shapes were forming in front of my eyes. I was producing nice shapes without any conscious thought. My hand had its own mind and I was the audience. I got through a lot of paper that week.

Have you heard of the stress busting exercise of going to an empty Scottish Glen (or any other vast empty space) and shouting at the top of your voice? Just allowing yourself to make whatever noise you want but as loud as possible? That’s pretty hard too – it really takes courage, believe me. Well, my pen drawings gave me a similar sensation. It’s all about letting go. But lucky for me, I found the shapes rather pleasing and after working on them more cognitively, I have created a new set of designs which will soon appear as silk scarves – no spoilers, I will show you them when they are finished 🙂

Do you have felt pen memories? 

 

 

 

 

 

Notes From Premiere Vision, Paris

Having immersed myself in the vast textile trade show, Premiere Vision last week, I can report back on some key trends – but without images – photography is strictly forbidden (taking notes is not even allowed near the stands – stands being white pens with frustratingly high walls with a humid murmur leaking out from within, akin to a set from a Margaret Attwood novel) as the textiles and designs being sold are for 2017 collections and are therefore not even launched.

Red

If colour trend forecasting leaves you cold and you put it on par with reading ones horoscope, you just need to attend a seminar at a trade fair and you will find a frenzied atmosphere, a room bursting at the seams with the worlds top decision makers in fashion and interiors – as we know colour can kill or cure a business so they need time to gear up their production to get their pieces out in time to feed our every whim.

Of course there are several trend ‘stories’ which gives a platform for a variety of colours to shine but they were mostly underpinned by a juicy, meaty red. Red, we are told is in gutsy opposition to our move towards a plant based diet (although I’m sure the food writers have this covered by giving us lots of other juicy reds from pomegranates to beetroots 😉) It’s quite an impertinent colour trend really as it celebrates  fake shiny food, artificial substances, think plastic sushi cartons, rubber cups, and bright synthetic palettes. The colours may seem a touch violent and frantic, but it works because only two or a max of three are used together.

The theme is really all about contrast, sweet and sour, rough with smooth, futuristic mashed with antique. It is designed to shock, invoke a reaction, look odd and unbalanced. In fact the stranger the better. Individualism is key. Wonky prevails.

As for patterns, designs are asymmetric, off balance, and shaky. Patterns are ‘placed’ rather than repeated and ‘colouring in’ is imperfect. Registration is ‘off’. Trusty old stripes are back (and so is gingham) but think huge, spectacular and sometimes flawed. No subtleties, no mush, just dynamism.

But then I look at my notepad and see I have written ‘epidermal pales’ and ‘angel skins’, ‘palpable paleness’ with ‘chalky finish’, ‘grating simplicity’ and ‘vapours of powdery, sage, ash and clover’ …mmm, perhaps not all red then…but then I did mention contrasts 😗

So like anything, frame your colour and design choices around the story of its creation, that’s what is important, it’s your individualism that gives your designs integrity and provenance – we all like a good story after all, and trend forecasters are brilliant at doing just that.

 

Social Marketing, Micro Businesses and My Confession

Ever heard of Warren Knight? If you have, you are probably succeeding with your social marketing goals and have an efficient and regular system in place to get messages out across numerous platforms in order to grow your brand or product.

I, on the other hand hadn’t come across this social media speaker, author and trainer until I attended one of his seminars at Top Drawer in London yesterday. But that’s not surprising as I am fully aware that my social marketing falls woefully under most radars. I am also acutely aware that I need to improve things on this front but unfortunately fall into the camp of – and this is where it feels like a horrible confession, apart from instagram , I really don’t enjoy taking part, in fact I will go one step further and say it very often makes me feel sad. There, I said it, a faux pas extraordinaire, just like that. Warren will not approve.

However, one thing I am not doing here is knocking it. I’m not that dim, I know it works supremely well, and that many millions of people learn fantastic things, meet like minded people and indeed one of my closest friends is a meteoric star on it. Plus it’s probably near impossible to succeed with a product without it. All I am saying is that I can’t get fully into it. But I do try.

So the very engaging and focused Warren managed to tap into my guilty secret and instead of letting it fester, today I am facing it head on by allowing myself to confess, I’m not that good at it but at least I’m not in denial, surely in that case I’m firmly on the road to recovery?

Then as if by magic, Craft Scotland who had kindly invited me on this ‘Go and See’ trip to London introduced me to Piyush Suri. Piyush is one of these enviable people who has that ‘tigger bounce’ (a term used in an article in yesterdays Evening Standard about people who simply have great mitochondrion and are naturally energetic powerhouses – it went on to suggest ways to improve your own ‘tigger bounce’) and apart from directing massive events like Top Drawer, also has his own homewares brand Akin and Suri , textile company and is Director of Hand Made in Britain . On meeting Piyush, you quickly learn that he must have teams. People to help grow his business. It’s difficult for micro businesses to imagine employing staff but until you understand your own strengths (and weaknesses) and realise that you may need to employ others (and indeed should) with a different skill set, it’s not really possible to grow properly.

Shortly afterwards, I met a jeweller and she told me that she didn’t enjoy social marketing either but was savvy enough to know how crucial it was for her company. So she employs someone for a few hours a week to do her social marketing for her. This has meant she can concentrate on what she is good at – making fabulous jewellery.

So this is a long way of saying, make sure you have great social marketing (thanks Warren for underlining this for me and I hope you are pleased that I’m using plenty of links 😉 ) but if you do find it chips away at you or destroys your creativity then don’t bother doing it because if you aren’t fully engaged it’s actually a bit of a waste of time.  It’s like anything, if a job’s worth doing, it’s worth doing well . So try and find a way of delegating, it will probably help your business grow. As much as we all try we can’t do everything all of the time – although I should add that according to Warren one weeks worth of effective, timed, social marketing can actually be achieved with one hours work…but he didn’t tell us how to do that, I guess it’s in his book…

However, in the meantime, you can still find me dabbling on TwitterFacebook  Pinterest and Instagram 😉

Do you enjoy taking part in social media? How much time do you spend on it? 

…I can’t have a post without some images so here are some pictures (no filters) of the amazing winter sky we have had recently taken from my kitchen window. And on that note, I’m off to do something I love, design some textile prints.