London Design Festival 2012 – the Red Trend

London Design Festival is a great time to visit the city as the number of design shows, workshops, pop up shops are phenomenal and this year was no exception.

After visiting 100% DesignTent LondonDesign JunctionDesigners Block, the Conran Shop, and of course the Design Festival at the V&A,  three very clear trends emerged from the shows.

The first was obvious as London had turned red! The launch of the Louis Vuitton and Kusama collection was celebrated by the facade of Selfridges  being bathed in red hot light and the shop floor being covered in huge red spots. A lot of people were wearing red jeans too…

The Conran Shop who were launching a beautifully pared down and updated Soda Stream (the perfect Christmas present) designed by Yves Behar decided to show a collection of design classics – all chosen in red which when set against their trade mark blue walls looked stunning. It was interesting looking at chair designs spanning the twentieth and twenty first centuries all being shown in the same colour as it forced you to consider the form of the chair more than you may have done had they been shown in their original colours.

I suspect red is a micro trend derived from ‘London 2012’ and all things red, white and blue as the colour trend predictors tell us that green is the predominant colour for 2013. However, it was certainly an ingenious and arresting colour to use in the exhibitions as the excitement around the shows was palpable.

The other two trends (more subtle) I shall put in my next post – this is just a quick post to celebrate all things red.

Back soon with the next post.