Have you ever connected with someone who within the briefest of exchanges grasps precisely what you are trying to create? I expect it is a fairly rare happening, not because there isn’t anyone out there on the same wavelength as yourself but because it sometimes relies on a chance meeting. This is exactly why being a member of an organisation can be the most effective way of increasing your chances of finding that design soul mate. Luckily for me I am a member of Colour Group GB which in turn is a member of Association of International Colour (AIC) who’s President is Berit Bergström introduced me to Hosanna Yau an eminent logo designer based in Hong Kong – have a look at her logos, they are quite exceptional.
As you know, logo designers have the skill to distil information, pull out the vital parts and simplify the important elements in order to convey the ethos of a company while displaying it in a design that works over different mediums and scales. Sound easy? Try coming up with a few logos and you will soon discover it is a very specific skill, and it is certainly not one that I have. So, when I added a small range of products to my existing colour consulting company, I branded them with the same name, unifiedspace. Hosanna immediately saw that while unifiedspace was a good name for the consulting side of my business, it was not the right name for a range of individually designed products. Correct. I already knew this but didn’t know how to move forward. So within a week, Hosanna absorbed the fairly random information I gave her and quite unnervingly, seemed to understand me better than I did myself! When she showed me the first logo I knew as soon as I saw it that it was perfect and was exactly what I wanted. So armed with a new logo and a brand name for my homewares I set about making the changes – (new website here) and quickly discovered having the right logo has been like finding a key to open the design flood gates. I literally cannot stop designing and now have loads of new work ready to print onto various textiles. I’ve literally been chained to my desk, scared to stop incase the wave of inspiration slows down.
I’ve also been doing a lot of reading on human behaviour and neuropsychological responses to colour which I defy anyone not to be totally gripped by. A riveting subject (wish I could do another degree…) and an area that is becoming increasingly important as it has been shown in numerous studies that colour does dictate our behaviour in the most dramatic ways so I hope to get down to posting a blog on about this soon.
Meanwhile, I hope you like my new ‘niki’ logo at the top of my page (Hosanna has hidden two smiling faces in it, some positive energy and several references to nature, perfect!)
Have you ever connected with someone who has been a catalyst for moving your work forward? What did they do for you?
Did you know it is International Colour Day this Thursday 21st March?
Logo designed by Hosanna Yau
President of the Association International de la Coleur (AIC), Berit Bergström explains very well in this extract why we should celebrate this day.
An international colour day has been considered as appropriate since colour is, thanks to sight, one of the most influential phenomena in people’s lives and also one of the channels that most greatly contributes to the perception of reality. All around the world memorable colour activities are developed during the same day.
The proposal to establish this international colour day is spread throughout our international network and has been supported by its members. AIC is today represented by 38 different nations and I hope that you all will start your preparations for celebrating March 21st 2013!
The adoption of an international day of colour and light was proposed in 2008 by Maria Joao Durao, the Portuguese Association. Light and colour are inseparable. Colour is always connected with light, without light no colour therefore an international colour day will also celebrate the light.
Few things affect us as much as colour. It plays a vital part in our surroundings, whether at work, in public spaces or in our homes. Colour and light seem to interest everybody and are such a common component of our existence that we don’t give it a thought, in spite of all vision. All surfaces are coloured. Colour has an outstanding role in our society and tells us much about different cultures as a crucial aspect in defining our identity.
WHY MARCH 21ST?
March 21st, every year the “equinox” – aequus (equal) and nox (night).
Around the equinox, the night and day are approximately equally long, symbolically relating to the complementary nature of light and darkness, light and shadow expressed in all human cultures.
Many different colour activities can be arranged worldwide in such a day. Here are some of the activities and events that could be unfolded on the International Colour Day:
• Arts exhibitions, architectural projects, design, decoration, fashion….
• Meetings, debates, scientific events…..
• Workshops on the use of colour and light for both adults and children.
• Contests on colour and light design.
• Decide your identity colour, and wear it and use it during this day!
• Start discussions…..
I realise it will be difficult to think more than usual about colour on Thursday because I analyse colour and colour combinations all the time, every single day. I find it impossible to go anywhere without giving the colours around me a lot of thought. It’s a habit that can on occasion be quite tiring because I find it almost impossible to stop analysing and have a clear or empty head. I was attempting to explain this to a friend last week to find out if she did this too. I have come to the conclusion that we all look for different things despite looking at exactly the same view. I tend to immediately get rid of the detail and pull the view into simplistic flat blocks of colour. I didn’t think it was an odd habit until I started talking about it! I expect some people will be more interested in intricate details and be inspired by ornamentation or light and shadow. I think perhaps it is because I get confused when I am surrounded by too much detail and I therefore automatically start simplifying my surroundings.
How do you look at things?
I have tried to demonstrate in the photos below what I tend to do, let me know if you do this too!
On Colour Day this year, I have decided to do a quick tally on what colour interior magazines are using on their front cover titles – should be a fun task and interesting to see what they think we are currently responding too.
How will you celebrate it?