Why do Colours Have a Visual Weight?

Have you ever wondered why some colours look heavier than others?

The strange thing about this question is that we instinctively know which colours appear heavier and which lighter. I can hear you say, “of course we know. Darker colours appear heavier than paler colours”. Yes, true but it’s not quite that simple.

If you paint two identically sized squares with equally saturated hues, one red and the other yellow, the red square will appear heavier.

equally saturated & sized red and yellow squares

The heaviest looking colour is red, closely followed by blue, then green while yellow appears the lightest. But why is it that there is a weight hierarchy for two dimensional colours?

Obviously if you paint a three dimensional brick  yellow and then weigh it, the physical weight of the brick will be the same had you painted it red. But our brains will conclude that the red brick appears heavier than the yellow one.

Psychologist Edward Bullough conducted an experiment in 1907 where he divided a ten foot wall in half horizontally and gave his subjects two buckets of paint. One bucket was filled with red paint, the other with pink. He asked them to paint each half of the wall in a different colour.

Virtually all of his subjects painted red at the bottom with pink above. As we instinctively find red to be visually heavier than its paler cousin pink, it is interesting that most of us prefer to see the heavier colour at the bottom of the wall. If red was used above the line, the wall would look top heavy and make us feel uncomfortable. So we like heavier colours closer to the ground and as red looks heavier that pink, it feels more natural for us to put red at the base of the wall. We seem to be applying gravitational forces to our selection of colour placement even though we know logically that the physical weights are the same!

I expect we are environmentally conditioned to use dark colours closer to the ground with lighter ones above as we are accustomed to solid dark earth under our feet and the pale sky and air above. We are therefore subconsciously emulating an environment that is familiar and comfortable to us.

Pinkerton and Humphrey conducted some experiments on colour weight in 1974. They concluded that perceived weight of colour “is independent of brightness as coloured circles, equal in brightness, differ considerably in apparent weight while achromatic stimuli which differ in brightness do not”. Perhaps its just me but I find it fascinating that our brains order colour like this. Oddly enough scientists still don’t know exactly why we give colour an associated weight. I can’t find any up- to- date research on the subject which I think is rather odd. If anyone knows anything further, please let me know!

Colour weight of course is very important when designing a balanced harmonic interior. In a  public space a designer will normally want to make visitors feel at ease. However some public spaces can be designed to be unbalanced intentionally in order to play with the visitors emotions and create an edgy and unexpected almost awkward experience. This has been achieved at the Imperial War Museum North where the shapes and angles of the building create a tense feeling perfectly suited for a museum about wars.

In domestic interiors it is usual (but not a rule) to create a seamless flow around the house in which case it is best to use colours of equal weight thus avoiding an abrupt change from room to room. If you are using a commercial paint colour chart strip like Dulux for instance, it’s easy to choose several hues which are arranged in the same horizontal position on each colour strip.

However, there are many examples particularly public spaces where architects have placed colour in positions which are unorthodox (and go against normal rules) and in doing so created some breath taking spaces……..more about some of these spaces in my next post.

2012 Warms Up

While Pantone have chosen Tangerine Tango to be their Colour of the Year for 2012,  Dulux opted for a lively juicy red but Crown paints have launched a whole new colour palette, New Directions ,which is intended to encourage us to mix traditional colour groupings together i.e pastels with neons, brights with neutrals, neutrals with pastels (but all still under pinned by neutral grey). So it looks like 2012, Apocalypse or not, is going to be a colourful year with plenty of trending hues emerging from the warm side of the spectrum.

Back blogging on January 5th

It will be interesting to see what iconic Danish brand Vipp will choose for 2012 as their 2011 colour was ‘rising red’ – I will tell you as soon as they announce it but I have a feeling we may see something with a violet tone to it.

Anyway, lots to look forward to but most of all I would like to take this opportunity to thank all subscribers and readers of my blog for being so supportive and jumping in with brilliant comments throughout the year. As all bloggers know, receiving feedback is what it’s all about, so thank you all very much indeed and I hope you have a wonderful Christmas and I look forward to catching up with you around the 5th of January 2012 for another colourful year.